Self-promotion in the music industry is a topic that has been explored extensively over the past 20 years. Some of the basic ground rules are the same that apply to any business or freelancer. Most people in the industry, however, artists included, don’t know a whole lot about it. Many prefer to hover around the topic of social media because it’s all they know.

Just as people starting businesses often under-estimate the amount of work necessary, so do unsigned artists. A quick disclaimer:...
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