Most often crowdfunding is used by musicians to raise money for new recordings, but touring vehicles, video budgets, new gear and even tour expenses are common causes for these campaigns. While there are many platforms for raising money, the most popular and longest established sites for songwriters are Kickstarter and Indiegogo.

For a time, “Kickstarter” seemed synonymous with crowdfunding, with 5.5-million monthly visitors in the US. Nonetheless, Indiegogo, with about 1-million vis...

When building your brand the number one goal should be to make your brand stand out so it sticks in people's minds. In order to do this your brand must have a distinctive look that is all its on. That look must be consistent where ever it appears; online, in social media, flyers, business cards, and all other forms of media. The message must be clear, so use words and or images that are simple to understand. Most importantly it must have the ability to connect on an emotional level with peopl...