Ever wondered why some super talented musicians don’t get the fanbase and recognition they ‘deserve’, while other not as talented musicians get a lot more exposure and seen in all the right places? Well while there could be a number of different reasons for this, one of the most common is that successful person’s ability to handle the business side of the music industry. More specifically, they probably know how to market themselves well.

Music marketing is that key piece to the puzzle...
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Smart musicians know that their career depends on building a loyal relationship with as many fans as possible. But before you can start to build that relationship, you have to get people’s attention…

So how do you cut through the noise?

Well, here’s a simple rule: What stands out gets remembered and talked about. What blends in gets forgotten - or worse - goes unnoticed.

If you want to be remembered and talked about, here are 3 simple and effective ways to do it:

1. Use Stunning Visuals

We l...
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Quick. Simple. And they make a huge impact. What’s not to love?

1 Remember Peoples’ Names
Ya ya ya, you meet a lot of people… we get it. If you want people to remember your name, you better sure as hell try to remember theirs. Find a good system. Make notes. Facebook stalk. Do something.

2 Send Thank You Notes
A small and simple gesture that goes a long way to ensure you leave a great impression.

3 Database Relentlessly
Keep organized and detailed databases of your mailing list, the local ...
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What does your typography say about you? It speaks volumes about your music brand and what it stands for. As visual creatures, most people respond to the look and feel of your music’s branding as much as its sound. According to the Social Science Research Network, 65 percent of the population learn visually. Since your branding is often the first impression people will have before hearing the music, it pays to craft it in a way that best reflects your identity.

Chris Lake argues in a recent ...
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There are some fundamental things that you as an artist have to understand to make your art go from a hobby to a career. First and foremost, if you are trying to make your music your career, you have to be able to view it in two forms: art and business–there is no other way. If you can’t do that, you need to re-evaluate what you’re trying to accomplish. Now that we’re past that, let’s discuss your music career as a business and how you should be investing in it.

Treat it like...

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