What does your typography say about you? It speaks volumes about your music brand and what it stands for. As visual creatures, most people respond to the look and feel of your music’s branding as much as its sound. According to the Social Science Research Network, 65 percent of the population learn visually. Since your branding is often the first impression people will have before hearing the music, it pays to craft it in a way that best reflects your identity.

Chris Lake argues in a recent ...
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