Smart musicians know that their career depends on building a loyal relationship with as many fans as possible. But before you can start to build that relationship, you have to get people’s attention…

So how do you cut through the noise?

Well, here’s a simple rule: What stands out gets remembered and talked about. What blends in gets forgotten - or worse - goes unnoticed.

If you want to be remembered and talked about, here are 3 simple and effective ways to do it:

1. Use Stunning Visuals

We l...
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Quick. Simple. And they make a huge impact. What’s not to love?

1 Remember Peoples’ Names
Ya ya ya, you meet a lot of people… we get it. If you want people to remember your name, you better sure as hell try to remember theirs. Find a good system. Make notes. Facebook stalk. Do something.

2 Send Thank You Notes
A small and simple gesture that goes a long way to ensure you leave a great impression.

3 Database Relentlessly
Keep organized and detailed databases of your mailing list, the local ...
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 "This music is free! Go download it!”

I see this statement a lot, but offering your music for free doesn’t encourage new people to listen to it. Why? Because so much music is free now!

Here’s another statement quickly becoming a cliche:

“This [formerly on a major label band] is now going indie and needs your help! Support their Kickstarter!” It was an amazing story when Amanda Palmer did it; now it’s commonplace.

Note, I love Kickstarter and I love how we can offer our music for free...
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