There have been a whole bunch of revolutions lately. One of the ones I’m most excited about is the revolution in the area of recording gear and software. I think it’s really incredible how just in the past few years tools have evolved to the point where people like you and I can get REALLY great recordings on our own, in our own homes.

I think a lot of people are aware of this particular revolution and are really jumping on board, which is awesome! But there’s another revolution I want t...
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Does promotion often feel like pulling teeth?

Has it been hard for you to get people to share your music?

If so, continue reading. We’re about to clear things up for you.

The truth is, paying for promotion and getting your music on bigger outlets can do wonders for your career. HOWEVER, your core fan base is actually your most effective form of promotion. If you can get all of your fans to share your music, their friends will catch on, and then their friends will catch on. Before you know it, ...
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Do you sometimes feel that the enthusiasm for your music is languishing? Are you tired of seeing the same people at your shows and want to perform to a new crowd, even in your hometown?

If you’re like most artists, you know that you absolutely can do better, that you have more fans out there than who actually show up at at the venue, and despite always receiving positive feedback, you don’t know why more people aren’t showing up. Here are some tips on building some momentum back into you...
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Quick. Simple. And they make a huge impact. What’s not to love?

1 Remember Peoples’ Names
Ya ya ya, you meet a lot of people… we get it. If you want people to remember your name, you better sure as hell try to remember theirs. Find a good system. Make notes. Facebook stalk. Do something.

2 Send Thank You Notes
A small and simple gesture that goes a long way to ensure you leave a great impression.

3 Database Relentlessly
Keep organized and detailed databases of your mailing list, the local ...
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No I can’t make you famous. No one can. That’s not how this works. So why do people like me need to explain this to artists all the time? Fame is a very intangible thing – and in this day and age it’s largely purchased. By hiring a producer, manager or promoter you’re probably not going to get famous right away. In fact, even having rad music and an entire team behind you does not guarantee that you will make it. It’s only one step forward. Here’s the thing – we live in a worl...
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Self-promotion in the music industry is a topic that has been explored extensively over the past 20 years. Some of the basic ground rules are the same that apply to any business or freelancer. Most people in the industry, however, artists included, don’t know a whole lot about it. Many prefer to hover around the topic of social media because it’s all they know.

Just as people starting businesses often under-estimate the amount of work necessary, so do unsigned artists. A quick disclaimer:...
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I've read at least a dozen articles with people who make sweeping claims like “Don’t release in January” that quite honestly don’t have any idea what they’re talking about. When you should release your album depends on A LOT of factors and there’s no simple reason why you should pick one month over another. It all has to do with what your plans are AFTER the release. Let’s take a look.

January Boom - In the last few years there has been a big push to get major label artists to re...
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One of the major problems that has plagued today’s music world is the bad stigma placed on lack of “Professionalism”. With the market being as flooded as it is, it becomes extremely difficult for artist to set themself apart from the rest of the pack. Furthermore, to even break out of the local music scene you might just have to enlist help  – imagine that! You have embarked on a business journey that, if handled correctly, will be very rewarding. But, how do you avoid fatal errors co...
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If you are not already on Youtube, you need to stop reading this and go create an account.  For everybody else that already has an account, hopefully you’ve been utilizing it to its maximum effectiveness.  If not, read on for some easy and helpful tips to improve your Youtube page.

First of all, you should make sure your Youtube Channel is looking the best that it can.  Upload all of your music videos and tweak your channel’s appearance so that it fits with the vibe of your music.   If you...
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There are some fundamental things that you as an artist have to understand to make your art go from a hobby to a career. First and foremost, if you are trying to make your music your career, you have to be able to view it in two forms: art and business–there is no other way. If you can’t do that, you need to re-evaluate what you’re trying to accomplish. Now that we’re past that, let’s discuss your music career as a business and how you should be investing in it.

Treat it like...

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If you want to get anywhere in music today, fan interaction is a major part of it. There are so many options in music, and so many ways to obtain it (legally or not) that fans are only going to be loyal to musicians who truly give something back.

This is a problem that we see more indie artists facing: Their music is out there, on streaming services and online stores, but that’s not turning into tickets and T-shirt sales. In other words, they have listeners, but not fans.

What’s the differe...

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So, you’ve got a new album…  how do you get the word out?  Music promotion usually makes the difference between a success and a failure.

There are more options than ever for artists to promote themselves, but on the other hand, there are more ways for everyone to promote themselves and it’s creating a public that’s under a constant messaging deluge.  Music promotion won’t simply be about getting the word out…  it’s about making sure someone actually hears it.

Getting Your New...

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To effectively promote your music, you have to appreciate the art and the business involved in becoming a successful recording artists. The art is easy to appreciate, but many artists find the business end to be a tedious task. The business part is easy to appreciate with success, so to help you achieve that success here is a list of 2 things that can be easily overlooked when growing a fanbase for your music.

1. Get your music out there to be heard

It's easy to overlook the simple fact tha...

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Why submit to Pandora? Hmm let's see!

Pandora is hands down the most used music radio station and can get your music some great exposure. Exposure is the first step to connecting with potential fans and industry professionals. Plus Pandora is a free way to get your music heard by the masses. Now some artists have neglected to use Pandora because they do not have the required UPC code or a listing of their CD on Amazon.com So first off lets talk about killing those two birds with a pap...

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Getting your foot in the door to the music industry can be a long and hard process. You may have a few songs prepared or even a few mixtapes and self published albums, but how do you get your name out there? A cost effective way to get it done would be to submit your material for an album review service. Using this service is a great way to start off your marketing strategy.

You typically just have to send the reviewer a copy of your album, mixtape, or song and they will take the time to liste...

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While promoting my own music I have made several textbook mistakes, which is why I now believe I'm more effective at it. Sometimes it takes trial-and-error to discover those techniques which will help you to be more effective at promoting your own music. So this article is aimed at helping you to avoid some of the more common and not so common mistakes.

In many cases when you're promoting your music, you come across another artist who is promoting their music as well. You usually listen to it ...

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95% of the music uploaded online isn't being listened to.  Why?  Most times it is due to poor planning. I have listed 8 reasons why this may be happening so you can increase your plays.

1. DON'T ONLY TWEET ABOUT YOUR MUSIC... Try starting out with "Hello!", don't just send random tweets with links to your mixtape. Engage in conversation with potential fans.

2. DON'T SPAM... tweets show up on your profile.  That will stop people from following you because you start to look like a spammer and fol...

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Why should you upload your mixtapes to mixtape sites? The difference between a successful tape and one that doesn't do well is how it's promoted. Every recording artist wants to have a successful mixtape or album. One way to reach your goal is to upload your mixtapes online, with all the music websites you can increase your fan base, and build your reputation.

Most of the sites are free, and you are still able to get great exposure. So this leaves you with more money to invest to get your name...

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