Manipulate.

Make their counterparts believe the behavior/solution is to their advantage. No one likes to be manipulated. They don't mind being influenced, even if it benefits others at the same time. They just don't want to be a pawn in the game.

Love publicity.

Want to stay out of the news. And if they're in the news, they like to control the story. Which is why professionals hire expensive PR people, because those PR people know the players, they can i...