Showing Tag: " plan" (Show all posts)

Creating Small Goals for Maximum Success in 2017

Posted by on Wednesday, January 25, 2017, In : Building Your Brand

1. Get real about where you currently stand

Maybe you're an artist who just released your debut record and hoped to have it picked up by an indie label. You need to start by asking yourself whether that's a realistic goal at this point.

What's the success rate of other artist achieving that goal? Could you realistically accomplish it in the time frame you hope? Be honest with yourself about your current status before setting pie-in-the-sky goals.

2. Evaluate your assets

We do this when starting o...

The Best Way To Get New People To Listen To Your Music Is Not About Giving It Away…

Posted by on Wednesday, October 12, 2016, In : MarketingPromoting

"This music is free! Go download it!”

I see this statement a lot, but offering your music for free doesn’t encourage new people to listen to it. Why? Because so much music is free now!

Here’s another statement quickly becoming a cliche:

“This [formerly on a major label band] is now going indie and needs your help! Support their Kickstarter!” It was an amazing story when Amanda Palmer did it; now it’s commonplace.

Note, I love Kickstarter and I love how we can offer our music for free...
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