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The Art of Self Promotion

Posted by on Sunday, October 16, 2016 In : MarketingPromoting 



You sold the talent buyer, booked the gig, and are fine tuning the perfect set to blow the minds of a packed house full of soon to be die-hard fans. The last thing you want is to play your hearts out to a half empty room. Sure, the venue marketers will promote the show and do their best to fill the space, but don't just sit back and hope the room is filled with warm bodies come show time...get out there and make it happen!

Go Viral

There's a lot you can do as an artist to create some hype for y...

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10 Reasons Why You Need A Website

Posted by on Saturday, October 15, 2016 In : Building Your Brand 



1. It’s often the first thing people see.

1st impressions count and they’re often impossible to erase.

2. They allow you to showcase your true personality.

Facebook, twitter, Instagram, and all those other social networks keep things pretty uniform across the board. There’s only so much of your personality you can infuse into your profile pages. Your website however, is all yours. Design it how you like, create any type of content you want, and infuse as much of your personality as possibl...

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How Do I Get My Stuff Featured on Music Blogs?

Posted by on Friday, October 14, 2016 In : MarketingPromoting 



Well I’d like to pose 4 different answers to your question...

PITCH

How is your pitch? Is your email readable, short, to the point, and professional? Many artists sabotage potential publicity because they don’t know how to pitch themselves. An email like “Hi My name is Music Maker and this is a song I wrote called ‘Birds’…’” might go over well for a 22-yr old girl who runs her blog out of her bedroom; but it’s not gonna fly for a 10-person staffed blog that has 100k followers ...

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7 Tips to Increase Your Exposure and Potential

Posted by on Thursday, October 13, 2016 In : Building Your Brand 



 "By now it’s apparent that there is a ton of music out there – over-saturation is a term you may hear often these days. For anyone getting involved with the music industry, there is always a need for more exposure and promotion. If an artist or a record label has it, they will sell better, simple as that.

Here are 7 quick tips that you can apply to increase your exposure and potential.

1. Consistency

There is so much material being released every single day that it’s hard to be noticed ju...

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The Best Way To Get New People To Listen To Your Music Is Not About Giving It Away…

Posted by on Wednesday, October 12, 2016 In : MarketingPromoting 



 "This music is free! Go download it!”

I see this statement a lot, but offering your music for free doesn’t encourage new people to listen to it. Why? Because so much music is free now!

Here’s another statement quickly becoming a cliche:

“This [formerly on a major label band] is now going indie and needs your help! Support their Kickstarter!” It was an amazing story when Amanda Palmer did it; now it’s commonplace.

Note, I love Kickstarter and I love how we can offer our music for free...
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