Articles/Blog

No I can’t make you famous. No one can. That’s not how this works. So why do people like me need to explain this to artists all the time? Fame is a very intangible thing – and in this day and age it’s largely purchased. By hiring a producer, manager or promoter you’re probably not going to get famous right away. In fact, even having rad music and an entire team behind you does not guarantee that you will make it. It’s only one step forward. Here’s the thing – we live in a worl...
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What does your typography say about you? It speaks volumes about your music brand and what it stands for. As visual creatures, most people respond to the look and feel of your music’s branding as much as its sound. According to the Social Science Research Network, 65 percent of the population learn visually. Since your branding is often the first impression people will have before hearing the music, it pays to craft it in a way that best reflects your identity.

Chris Lake argues in a recent ...
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Self-promotion in the music industry is a topic that has been explored extensively over the past 20 years. Some of the basic ground rules are the same that apply to any business or freelancer. Most people in the industry, however, artists included, don’t know a whole lot about it. Many prefer to hover around the topic of social media because it’s all they know.

Just as people starting businesses often under-estimate the amount of work necessary, so do unsigned artists. A quick disclaimer:...
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I've read at least a dozen articles with people who make sweeping claims like “Don’t release in January” that quite honestly don’t have any idea what they’re talking about. When you should release your album depends on A LOT of factors and there’s no simple reason why you should pick one month over another. It all has to do with what your plans are AFTER the release. Let’s take a look.

January Boom - In the last few years there has been a big push to get major label artists to re...
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1. Write in the moment. So many times I've had song ideas that sort of crept up. My best successes have been when I stopped what I was doing and wrote the ideas down. At best, grab your mic and get to work, but at least jot it down. I've even sung lines into my phone so I can remember melodies for later. Keeping a notebook nearby is definitely a necessity for songwriters.

2. Don't be afraid to view songwriting as storytelling and role playing. Use songs to explore things you might not have exp...
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