Articles/Blog

Does promotion often feel like pulling teeth?

Has it been hard for you to get people to share your music?

If so, continue reading. We’re about to clear things up for you.

The truth is, paying for promotion and getting your music on bigger outlets can do wonders for your career. HOWEVER, your core fan base is actually your most effective form of promotion. If you can get all of your fans to share your music, their friends will catch on, and then their friends will catch on. Before you know it, ...
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Do you sometimes feel that the enthusiasm for your music is languishing? Are you tired of seeing the same people at your shows and want to perform to a new crowd, even in your hometown?

If you’re like most artists, you know that you absolutely can do better, that you have more fans out there than who actually show up at at the venue, and despite always receiving positive feedback, you don’t know why more people aren’t showing up. Here are some tips on building some momentum back into you...
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Smart musicians know that their career depends on building a loyal relationship with as many fans as possible. But before you can start to build that relationship, you have to get people’s attention…

So how do you cut through the noise?

Well, here’s a simple rule: What stands out gets remembered and talked about. What blends in gets forgotten - or worse - goes unnoticed.

If you want to be remembered and talked about, here are 3 simple and effective ways to do it:

1. Use Stunning Visuals

We l...
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Quick. Simple. And they make a huge impact. What’s not to love?

1 Remember Peoples’ Names
Ya ya ya, you meet a lot of people… we get it. If you want people to remember your name, you better sure as hell try to remember theirs. Find a good system. Make notes. Facebook stalk. Do something.

2 Send Thank You Notes
A small and simple gesture that goes a long way to ensure you leave a great impression.

3 Database Relentlessly
Keep organized and detailed databases of your mailing list, the local ...
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Mixing is where it all comes together - it is an important stage.


1 Try and install, at the least some, minimal acoustic treatments. They will assist every mix you do and help you get better results. Side wall absorbers, a ceiling cloud and a few broadband bass traps will help neutralize your room acoustics. It need not be costly if you can do a little DIY.


2 Wherever possible, try to get your loudspeakers as far from the room corners as is possible to do so. This reduces bass tip up. (This is ...
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