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Convert Listeners Into Fans

Posted by on Tuesday, March 3, 2015 In : MarketingPromoting 



If you want to get anywhere in music today, fan interaction is a major part of it. There are so many options in music, and so many ways to obtain it (legally or not) that fans are only going to be loyal to musicians who truly give something back.

This is a problem that we see more indie artists facing: Their music is out there, on streaming services and online stores, but that’s not turning into tickets and T-shirt sales. In other words, they have listeners, but not fans.

What’s the differe...


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How to promote the release of your new album

Posted by on Tuesday, March 3, 2015 In : MarketingPromoting 



So, you’ve got a new album…  how do you get the word out?  Music promotion usually makes the difference between a success and a failure.

There are more options than ever for artists to promote themselves, but on the other hand, there are more ways for everyone to promote themselves and it’s creating a public that’s under a constant messaging deluge.  Music promotion won’t simply be about getting the word out…  it’s about making sure someone actually hears it.

Getting Your New...


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Managing Your Digital Brand — Crowdfunding Your Music Project

Posted by on Tuesday, March 3, 2015 In : Building Your Brand 




Most often crowdfunding is used by musicians to raise money for new recordings, but touring vehicles, video budgets, new gear and even tour expenses are common causes for these campaigns. While there are many platforms for raising money, the most popular and longest established sites for songwriters are Kickstarter and Indiegogo.


For a time, “Kickstarter” seemed synonymous with crowdfunding, with 5.5-million monthly visitors in the US. Nonetheless, Indiegogo, with about 1-million vis...


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5 Tips To Turn Good Songs Into Hit Songs by Jason Blume

Posted by on Tuesday, March 3, 2015 In : Recording Tips 



I recently hosted one of my monthly BMI Nashville Songwriter Workshops, where each of the 50 attendees had an opportunity to pitch one song to a successful publisher. Typically, at these workshops, with few exceptions, every song played was perfectly crafted. The writers have mastered the use of current song structures; the lyrics made sense and were well written; rhymes were where my ear expected them to be; and the melodies worked well with the chords—avoiding any dissonance. Yet the publ...
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Vocal Recording - Correcting Pitch

Posted by on Tuesday, March 3, 2015 In : Recording Tips 

   


When you're having problems in the studio with pitch and don't quite know how correct this problem, it can become very frustrating. Adding to the pressure to perform, the harder you try, the worse your pitch gets. This is almost universal in new singers recording for the first time, but even veteran and professional vocalists can be affected by pitch control issues.


An artist who is a really good live performer can enter the vocal booth and often experience a numbing of body language witho...


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