Articles/Blog

How is your pitch? Is your email readable, short, to the point, and professional? Many artists sabotage potential publicity because they don’t know how to pitch themselves. An email like “Hi My name is Music Maker and this is a song I wrote called ‘Birds’…’” might go over well for a 22-yr old girl who runs her blog out of her bedroom; but it’s not gonna fly for a 10-person staffed blog that has 100k followers on Facebook and another 10k Twitter followers.

 

You can’t treat every pitch the same. Every recipient is different and you need to write a professional pitch when you’re talking to the big guys. Remember: they get 100+ pitches every day from people just like you. 

 

 

Don’t expect bigger blogs to post your song when you don’t even have a website (Read 10 Reasons Why You Need A Website). Or maybe you have a website, but it doesn’t look professional. Or maybe you only have 100 Facebook followers and the blog doesn’t feel like you have enough clout. I know this sounds harsh, but you’ve got a lot of competition out there, so you absolutely have to put your best foot forward. You just have to.

 

 

If you’re in a place where you feel like you’ve got a lot of clout and quality material that’s marketable, it might be worth hiring a publicist for a 3-month period. A publicist (a good one) has relationships that she’s built with bloggers, music reviewers, and publications. You’re essentially paying for those relationships. He/she already knows who to contact, when to contact them, and what to say. She’ll be able to get you in front of the people who aren’t even opening your emails. 

 

 

Truth be told, everything takes time. A blogger might not respond to your email the first time, but they might respond the second. In some cases they might never respond. That doesn’t mean you shouldn’t try. But like we said above, you greatly increase the likelihood of a response when you strive for a professional pitch, presentation, and publicist. If you want to make the most of your persistence, simply pick a handful of bloggers to pursue instead of mass-emailing hundreds. Pick from blogs that you know cover your genre of music – blogs that cater to your target audience. You’ll be contacting fewer people, but your success rate will be higher.

 

 

Read the submission guidelines. PLEASE! Many blogs…especially the bigger ones have a page devoted specifically to guidelines for submitting music. Do yourself a favor and find these guidelines on each blog. The best way to get on a music reviewer’s nerves is doing the exact thing they asked you not to do. Of course you probably didn’t know you were breaking the rules because you never cared enough to read them. That’s all we got for you! Hope this helps. And good luck!"


by Joy Ike


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