Ever wondered why some super talented musicians don’t get the fanbase and recognition they ‘deserve’, while other not as talented musicians get a lot more exposure and seen in all the right places? Well while there could be a number of different reasons for this, one of the most common is that successful person’s ability to handle the business side of the music industry. More specifically, they probably know how to market themselves well.

Music marketing is that key piece to the puzzle...
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There have been a whole bunch of revolutions lately. One of the ones I’m most excited about is the revolution in the area of recording gear and software. I think it’s really incredible how just in the past few years tools have evolved to the point where people like you and I can get REALLY great recordings on our own, in our own homes.

I think a lot of people are aware of this particular revolution and are really jumping on board, which is awesome! But there’s another revolution I want t...
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Do you sometimes feel that the enthusiasm for your music is languishing? Are you tired of seeing the same people at your shows and want to perform to a new crowd, even in your hometown?

If you’re like most artists, you know that you absolutely can do better, that you have more fans out there than who actually show up at at the venue, and despite always receiving positive feedback, you don’t know why more people aren’t showing up. Here are some tips on building some momentum back into you...
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Self-promotion in the music industry is a topic that has been explored extensively over the past 20 years. Some of the basic ground rules are the same that apply to any business or freelancer. Most people in the industry, however, artists included, don’t know a whole lot about it. Many prefer to hover around the topic of social media because it’s all they know.

Just as people starting businesses often under-estimate the amount of work necessary, so do unsigned artists. A quick disclaimer:...
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 "This music is free! Go download it!”

I see this statement a lot, but offering your music for free doesn’t encourage new people to listen to it. Why? Because so much music is free now!

Here’s another statement quickly becoming a cliche:

“This [formerly on a major label band] is now going indie and needs your help! Support their Kickstarter!” It was an amazing story when Amanda Palmer did it; now it’s commonplace.

Note, I love Kickstarter and I love how we can offer our music for free...
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Ready for the world to hear your brand new track after spending hours in the studio recording it? Not sure exactly how to go about it? You’re not alone! Understanding the moving parts behind a release is half of the battle, and we’re here to help. Let’s honor the time you spent toiling over the tracking process and do this right. This checklist is meant to be used as a resource as you plan your next single release.

So how can you successfully launch your new single into the ether a...
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If you want to get anywhere in music today, fan interaction is a major part of it. There are so many options in music, and so many ways to obtain it (legally or not) that fans are only going to be loyal to musicians who truly give something back.

This is a problem that we see more indie artists facing: Their music is out there, on streaming services and online stores, but that’s not turning into tickets and T-shirt sales. In other words, they have listeners, but not fans.

What’s the differe...

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So, you’ve got a new album…  how do you get the word out?  Music promotion usually makes the difference between a success and a failure.

There are more options than ever for artists to promote themselves, but on the other hand, there are more ways for everyone to promote themselves and it’s creating a public that’s under a constant messaging deluge.  Music promotion won’t simply be about getting the word out…  it’s about making sure someone actually hears it.

Getting Your New...

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To effectively promote your music, you have to appreciate the art and the business involved in becoming a successful recording artists. The art is easy to appreciate, but many artists find the business end to be a tedious task. The business part is easy to appreciate with success, so to help you achieve that success here is a list of 2 things that can be easily overlooked when growing a fanbase for your music.

1. Get your music out there to be heard

It's easy to overlook the simple fact tha...

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Why submit to Pandora? Hmm let's see!

Pandora is hands down the most used music radio station and can get your music some great exposure. Exposure is the first step to connecting with potential fans and industry professionals. Plus Pandora is a free way to get your music heard by the masses. Now some artists have neglected to use Pandora because they do not have the required UPC code or a listing of their CD on Amazon.com So first off lets talk about killing those two birds with a pap...

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Getting your foot in the door to the music industry can be a long and hard process. You may have a few songs prepared or even a few mixtapes and self published albums, but how do you get your name out there? A cost effective way to get it done would be to submit your material for an album review service. Using this service is a great way to start off your marketing strategy.

You typically just have to send the reviewer a copy of your album, mixtape, or song and they will take the time to liste...

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While promoting my own music I have made several textbook mistakes, which is why I now believe I'm more effective at it. Sometimes it takes trial-and-error to discover those techniques which will help you to be more effective at promoting your own music. So this article is aimed at helping you to avoid some of the more common and not so common mistakes.

In many cases when you're promoting your music, you come across another artist who is promoting their music as well. You usually listen to it ...

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95% of the music uploaded online isn't being listened to.  Why?  Most times it is due to poor planning. I have listed 8 reasons why this may be happening so you can increase your plays.

1. DON'T ONLY TWEET ABOUT YOUR MUSIC... Try starting out with "Hello!", don't just send random tweets with links to your mixtape. Engage in conversation with potential fans.

2. DON'T SPAM... tweets show up on your profile.  That will stop people from following you because you start to look like a spammer and fol...

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Why should you upload your mixtapes to mixtape sites? The difference between a successful tape and one that doesn't do well is how it's promoted. Every recording artist wants to have a successful mixtape or album. One way to reach your goal is to upload your mixtapes online, with all the music websites you can increase your fan base, and build your reputation.

Most of the sites are free, and you are still able to get great exposure. So this leaves you with more money to invest to get your name...

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