Articles/Blog

1st impressions count and they’re often impossible to erase.

Facebook, twitter, Instagram, and all those other social networks keep things pretty uniform across the board. There’s only so much of your personality you can infuse into your profile pages. Your website however, is all yours. Design it how you like, create any type of content you want, and infuse as much of your personality as possible.

A good website will change someone’s perception of who you are and what you do. It’s one of the best marketing moves you will ever make. But beware: a site that looks like it was created in the 90’s will immediate diminish your credibility and make you look like an amateur.

People (influential ones) will look at your site and make decisions about the quality of your art, your seriousness, and your potential. They will use your website and the information provided, to decide whether or not they should pass on certain opportunities to you.

Youtube does videos really well. Twitter does 140 character statement incredibly well. Facebook is an expert at fan engagement. But a website allows you to bring those 3 elements together and even more!

6. They bring better gigs. 

Believe or not, having a good website is the difference between playing a bar gig at a music festival or playing the outdoor stage. It’s all about the opinion of people who have the ability to make things move for you (see #4).

Some people just aren’t on Facebook, or Twitter, or Youtube, or Instagram, or Pintrest, or ReverbNation. Heck, some people aren’t even online! But we can’t do anything about that :)

A website is proof that you’re walking your talk. If you tell people you write, perform, and have big dreams for your tunes, the fact that you don’t have a website immediately cancels those claims.

All the aforementioned social networking sites have specific rules of engagement, formats to follow and restrictions that sometimes make it hard to engage in the way you’d like. So we suggest a website. You can do what you want, how you want.

Everybody has a website. While we’ll never advocate that you should do something just because everyone else is doing it, we will say that you will look like you don’t care enough without a site.

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And lastly, we’ll leave you with this excellent quote by Technology Entrepreneur, Tim W. Knox.

It’s actually better to have no website at all than to have one that makes your business look bad. Your site speaks volumes about your business. It either says, “Hey, look, we take our business so seriously that we have created this wonderful site for our customers!” or it screams, “Hey, look, I let my 10-year-old nephew design my site. Good luck finding anything!” Your website is an important part of your business. Make sure you treat it as such.


by Joy Ike


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About site: We attribute our successes to always listening to our clients not as customers who need premium beats but as people who
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